Some bloggers are happy to be pitched, some are intrigued, and some are just plain annoyed. By any means, blogging is not a full-time job like reporting or journalism. Thus, to save those bloggers who would rather not spend their time wading through inboxes of press releases and PR pitches, PR solutions is creating color coded logos (red, yellow, green) that can be displayed on their blogsite to clue PR pros in to the blogger's preferences (not interested, marginally interested with some limitations, very interested, respectively).
Thursday, November 23, 2006
Avoid the Intimacy Trap
After countless hours of reading and researching a blogger's published history, a PR pro may come to feel like they know the blogger. It's best to keep in mind though, that while you know all about them, the feeling is not reciprocal. It is important to avoid colloquialism and slang in the first pitch/contact in order to establish credibility.
http://www.morganmclintic.com/pr/2005/08/pitching_blogge.html
http://www.morganmclintic.com/pr/2005/08/pitching_blogge.html
"Push & Pull" PR
"Push" PR tactics (chasing reporters with press releases and product leads) is giving way to "Pull" tactics. Blog pitching is one such tactic. By getting your product online, visibility you make the information accessible and available to journalists who are now more than ever turning to the internet for their leads.
Taking the PR World by Storm
Feedback is Feedback
Feedback whether positive or negative, boosts a company's onlinge presence. It can engage bloggers in debate and discussion, raising product awareness often in a niche market that otherwise might have gone untouched.
http://www.washingtonpost.com/wp-dyn/content/article/2006/08/04/AR2006080401441_2.html
http://www.washingtonpost.com/wp-dyn/content/article/2006/08/04/AR2006080401441_2.html
Great Expectations?
When PR blog pitchers are seeking online visibility in the blogosphere, they need to know what their clients' expectations are. Do they require positive reviews, or are they confident enough in their service that they are willing to take the chance if favorable feedback is not guaranteed.
http://www.intuitive.com/blog/bloggers_to_write_about_your_product.html
http://www.intuitive.com/blog/bloggers_to_write_about_your_product.html
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