Blogger News Wire

Weblogfire is the newest attempt at connecting PR companies and their clients to the blogosphere and niche market they provide. Its multimedia format helps companies identify and target key bloggers. It is a complement, not a replacement to traditional wire services.

http://www.forward-moving.com/blog/2006/08/04/building-a-bridge-between-pr-and-the-blogosphere/

Can' t Judge a Book by Its Cover

And you can't judge a blog conversation by its title. When searching for blogs that are relevant to your client, be sure to read beyond the blog headings. All the necessary info for a pitch is provided, you just have to read it and apply it logically.
http://www.toprankblog.com/2006/10/blogger-relations-101/

Do Your Homework

Bloggers are very well connected and self-assured group of people. A simple offer to exchange links can be seen as offensive. That is why it's imperative for PR pros to carefully study and understand the blogging culture before pitching.
http://overtonecomm.blogspot.com/2006/04/blogger-relations-5-basic-cultural.html

Commentary Blog Pitching

Usually blog pitches come in the form of emails but some have used the comments as a medium for pitching. The reaction to this largely depends on the blogger, but if you choose this route, do so minimally and be sure that your affiliations are transparent.
http://www.micropersuasion.com/2005/12/pr_pitching_via.html

The Psychology of Blogger Relations

Do not haphazardly present facts and statistics in blog pitches. Bloggers spend an enormous amount of time creating their site, providing you with the roadmap to their mind, tendencies, and passions. Use it to your advantage.


http://www.micropersuasion.com/2005/10/psychology_is_a.html

BR vs PR

Bloggers have the ability to publish easily without editorial control. That is the reason for the initial discussion, and is main difference between blogger relations, public relations and media relations.
http://blogsurvey.backbonemedia.com/archives/2006/01/blogger_relations_is_not_media.html

Introductions First

Once you've done all the research and homework of identifying your target bloggers, introduce yourself before making any pitches. If you form a relationship first, they won't feel they are being used as a means to end.
http://trailfire.com/JesseCiccone/marks/16567