After countless hours of reading and researching a blogger's published history, a PR pro may come to feel like they know the blogger. It's best to keep in mind though, that while you know all about them, the feeling is not reciprocal. It is important to avoid colloquialism and slang in the first pitch/contact in order to establish credibility.
http://www.morganmclintic.com/pr/2005/08/pitching_blogge.html
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