"Push" PR tactics (chasing reporters with press releases and product leads) is giving way to "Pull" tactics. Blog pitching is one such tactic. By getting your product online, visibility you make the information accessible and available to journalists who are now more than ever turning to the internet for their leads.Thursday, November 23, 2006
"Push & Pull" PR
"Push" PR tactics (chasing reporters with press releases and product leads) is giving way to "Pull" tactics. Blog pitching is one such tactic. By getting your product online, visibility you make the information accessible and available to journalists who are now more than ever turning to the internet for their leads.
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